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	<title>Hawkins OTR &#187; Strategies</title>
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	<description>Michael Hawkins - Off The Record</description>
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		<title>How many of these do internet marketers apply?</title>
		<link>http://www.hawkinsotr.com/internet-marketing/strategies/how-many-of-these-do-internet-marketers-apply</link>
		<comments>http://www.hawkinsotr.com/internet-marketing/strategies/how-many-of-these-do-internet-marketers-apply#comments</comments>
		<pubDate>Wed, 21 Sep 2011 09:13:32 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.hawkinsotr.com/?p=270</guid>
		<description><![CDATA[Seth Godin has written an interesting piece about three things that clients and customers want. They are: results, thrills and ego. I though I would have a look at how I perceive the average internet marketer is using these. As outlined in the original blog post, the results part is all about: &#8220;&#8230;offer[ing] a return [...]]]></description>
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		<title>Clichés And Gizmos Are Nothing Without Real Salesmanship</title>
		<link>http://www.hawkinsotr.com/internet-marketing/strategies/cliches-gizmos-and-real-salesmanship</link>
		<comments>http://www.hawkinsotr.com/internet-marketing/strategies/cliches-gizmos-and-real-salesmanship#comments</comments>
		<pubDate>Fri, 24 Sep 2010 12:35:35 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://www.hawkinsotr.com/?p=180</guid>
		<description><![CDATA[Copywriting master John Carlton has re-opened his Simple Writing System program this month. In a recent post on his blog he explains why the almost $2 000 course isn&#8217;t expensive, and he&#8217;s right. More interestingly though, the post opens with an answer he gave on his blog a while ago. If you have ever read [...]]]></description>
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		<title>Traffic Crusher Dissected</title>
		<link>http://www.hawkinsotr.com/internet-marketing/strategies/traffic-crusher-dissected</link>
		<comments>http://www.hawkinsotr.com/internet-marketing/strategies/traffic-crusher-dissected#comments</comments>
		<pubDate>Fri, 21 Nov 2008 16:20:55 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[mike filsaime]]></category>
		<category><![CDATA[traffic crusher]]></category>

		<guid isPermaLink="false">http://www.hawkinsotr.com/?p=65</guid>
		<description><![CDATA[No, this is not a promotion for Mike Filsaime&#8217;s and James Kumners new training program called Traffic Crusher (apparently &#8220;Crusher&#8221; is Filsaime&#8217;s new brand or something). Neither is it a review of this product, as I haven&#8217;t purchased it. But I did watch their promotional video earlier today, and thought it could be a fun [...]]]></description>
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		<slash:comments>4</slash:comments>
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