Merry Christmas With Internet Marketing Presents
As I am soon off to spend Christmas with the family, I just wanted to give any readers of this relatively new blog a couple of Internet marketing related Christmas presents. The gifts are two “old skool” books that you can start reading right now, free (I am actually using the word as it is described in the dictionary) and without any strings attached.
The first one is the book Unleashing the Ideavirus by Seth Goodin. That link goes directly to the PDF-file hosted on his blog.
Jay Levinson, author of Guerilla Marketing has said this about the author:
“Take Leo Burnett, David Ogilvy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What’s left? Seth Godin. “
Among other things you probably know him as the man behind the immensely popular Squidoo. If viral marketing is something you are interested in, Unleashing the Ideavirus is definitely a book you don’t want to miss – if you really want to learn what the concept is all about, that is. Viral marketing isn’t some golden bullet, gizmo or secret sauce that you can just attach to anything and expect it to have profound effects. Or as Seth himself puts it:
“Being viral isn’t the hard part. The hard part is making that viral element actually produce something of value, not just entertainment for the client or your boss.”
The second book I wanted to recommend to you is one I haven’t read myself yet, but so far I think it seems to be an interesting read indeed. It is the 1998 book New Rules for The New Economy, by Kevin Kelly. In the middle of the dot com boom of the 1990s, Kelly seems to have written a book that in fact predicted much of the Internet of today, with all its very viable business strategies revolving around new types of communication (today known as social media) and the selling of ideas rather than all the physical stuff the Industrial era generated.
I have personally subscribed to this book in the form of an RSS feed, simultaneously taking it as an exercise to check what’s new in my Google feed reader more frequently (sort of an early new years resolution). But if you prefer you can also download the whole thing in PDF format.
With that I am off for my Christmas holidays, and would like to wish everyone a Merry Christmas and (in case I do not get around to writing another post before then) a Happy New Year!
Photo credit: Jonas N
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