The (Really Short) Skinny on Google Annihilation by Rob Benwell

I have received many email promotions about a new traffic and SEO membership product by Rob Benwell, called Google Annihilation. I haven’t had time to even look at the sales page until just now, and I did a little quick research about what some who bought this product have to say.

In short – I will definitely not be buying this product, and I don’t recommend that you buy it either.

According to this article at NeuroLinker (who are of course tooting their own horn instead) and the blog signature Neil over at Affiliate Marketing for Dummies, Google Annihilation is nothing else than another 3-way linking scheme. There are many such offerings out there, many of which are more advanced and/or more affordable than Mr. Benwell’s offering.

I am not saying that this kind of thing is totally ineffective, but you should also be aware that some renowned SEO experts consider this kind of linking scheme to be outdated by now. For example, in the third issue of The Net Effect (an Internet Marketing magazine by the guys over at Stompernet) Jerry West list three-way linking on a top list of link building myths – claiming that Google now are better at detecting such linking networks. Don’t take that as the ultimate truth though, even if Jerry seems to be a guy who usually tests things before passing judgment.

At any rate, there certainly isn’t any basis for the “Google loophole”, “Big secret to all the traffic you want” claims made on the sales letter of Google Annihilation. But I am sure that the “It’s not your fault now have a look at all my expensive cars and luxorious real estate” approach Benwell has been using for all of his recent products will make many sales this time around as well.