There have been two fairly big announcements in the world of content spinning software lately. The “industry standard”, The Best Spinner by Jonathan Leger, has been updated to version 3, and there’s a new kid on the block called Spin Rewriter that claims to be the most intelligent spinning software around.
In this post I will briefly compare the two and reveal which one of these spinners I will be using in the future.
Spin Rewriter – 20 Years Ahead Of It’s Competition?
I first heard about Spin Rewriter from a few emails I got from other marketers. One mail claimed that “The Best Spinner was dead” (how original!) and several others proclaimed that from now on the Spin Rewriter is the new best spinner on the market.
And the concept of Spin Rewriter, offered by a company called SmileyTech Solutions, is indeed an interesting one. The most prominent feature is their goal of offering more accurate synonym replacement, by taking the grammar of your sentence into account.
For example, if the word book is used as a verb it should recognize the you mean to book a flight, hotel room or similar rather than the kind of book you read.
It will also adjust the indefinite articles a/an so that they are always correct in your final article. Watch their own video presentation below to get a better idea of what Spin Rewriter is aiming for.
Does Spin Rewriter Really Work?
I know that a lot of marketers really would like a content spinner where you simply hit a button and get spun article variations that make sense and read well.
However, neither Spin Rewriter or the Best Spinner can deliver such a feature. Although making sense is promoted as Spin Rewriters big feature, it doesn’t seem to be very good at understanding what you are writing about. At least not in the brief experiments I have run through it so far.
Let me illustrate by running two simple sentences through the spinner, using their heavily advertised One-Click Rewrite system. The sentence is simple, but designed to test whether the spinner really can recognize what I am talking about.
Here’s the original sentence:
Click the arrow on the boxes below to see the result I got with automated spinning, using the One-Click rewrite of Spin Rewriter with the middle setting and The Best Spinner’s replace everyone’s “better” synonyms
Spin Rewriter Example
The Best Spinner Example
As you see, both spinners produce something that would definitely make the average reader raise his or her eyebrows and go “what?!”.
Although some of it makes sense, things like “I had hungry as well as figured out to have an apple” or “Following a although I got hungry” definitely stick out like a sore thumb – effectively ruining the illusion of a properly written article.
“Me Tarzan you Jane” sounds like Hemingway in comparison.
Even the sales video of Spin Rewriter contains an interesting demonstration of the inherent weakness of this generation of content spinners. In a sentence about sheep they show how the spinner recognize the word “pen” as an enclosure for animals rather than a writing tool, and then they include the word “sty” as a synonym… an average first grader might retort that it is pigs that are kept in sties – not sheep.
Even wikipedia knows that “sheep are kept in mobs in paddocks, in pens, or in a barn.”.
Search engines may or may not notice nuances like this, but many human readers certainly will.
What About Using The Spinners For Real?
By now someone might point out that automation isn’t the way to use a spinner for getting decent content in the first place – and I agree. But since that is partially what is promised by both these spinners, I thought a quick illustration of what you actually get was appropriate.
I may cover content spinning techniques more in depth in a future post, but for now suffice to say that grabbing an existing article and only modifying it by replacing certain words with synonyms doesn’t make it unique.
By using a mix of rewriting paragraphs, sentences as well as individual words and phrases you can get articles that reads fairly well and may be considered unique by the search engines.
You have to do this manually or semi-automatically though, and here the usability of your spinning software plays a very important part.
And in that department The Best Spinner beats Spin Rewriter hands down. With The Best Spinner you have things like project management, color coded spintax, spell checker, content uniqueness checker and more to make your job easier.
And personally I prefer to use a desktop application like The Best Spinner over an online interface like Spin Rewriter.
When it comes to synonyms and phrases to select from, The Best Spinner also draws the longer straw. Although I like Spin Rewriter’s feature of choosing synonyms according to different meanings, it is still slower to find words that really fit in with you are saying. Replacing phrases is easier in that regard, but at the time of writing Spin Rewriter seem to offer much fewer phrase suggestions than The Best Spinner.
And The Winner Is…
In my opinion The Best Spinner is still a software worthy of its name. In most respects it is currently a better choice than Spin Rewriter.
However, it is worth keeping in mind that Spin Rewriter has just been released. And since it is constantly improved with new features and a growing thesaurus it may perhaps become a good alternative in the future. From what I can remember, The Best Spinner also produced rather lackluster results in its earlier days.
Only time will tell how “smart” Spin Rewriter really can become. Due to the complexity of the English language I am sceptical and curious at the same time. I will use the application from time to time to see how it is improving.
The guys behind Spin Rewriter are acknowledging the fact that their product is still learning, by offering it at a 50 percent discount to the 2000 first users. So if you are interested in trying it out, now is a good time as far as pricing goes.
For the time being though, the main software for most of my article spinning is definitely The Best Spinner. The newest version comes with a new user friendly interface and features that makes it easier to work with large quantities of content.