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	<title>Hawkins OTR &#187; branding</title>
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	<description>Michael Hawkins - Off The Record</description>
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		<title>Content Will Be King In Solving Newspaper Crisis</title>
		<link>http://www.hawkinsotr.com/internet-marketing/content-will-be-king-in-solving-newspaper-crisis</link>
		<comments>http://www.hawkinsotr.com/internet-marketing/content-will-be-king-in-solving-newspaper-crisis#comments</comments>
		<pubDate>Tue, 25 Aug 2009 08:12:19 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[journalism]]></category>

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		<description><![CDATA[I read an interesting editorial in the local newspaper the other day &#8211; it was about the great challenge newspapers and other printed media has to deal with in the decades to come. According to a professor emeritus of journalism, Philip Meyer, the brand of the printed newspaper has perhaps never been stronger &#8211; professional [...]]]></description>
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		<title>Black James Bond a Great Idea?</title>
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		<pubDate>Fri, 07 Nov 2008 13:12:30 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[james bond]]></category>
		<category><![CDATA[marketing]]></category>
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		<description><![CDATA[I just read in my newspaper that Barbara Broccoli, the current producer of the James Bond movies, said something along the lines that &#8211; as there is now a black American president, there might just as well be a black James Bond. I didn&#8217;t know this, but it seems that the same thing was actually [...]]]></description>
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